Must My Aspiring Content Creator Friend Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes video blogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her feed later, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the energy I invest helping her create material.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and record me laughing with another. It feels forced. I need her to understand that our 10-year friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I admire people on TikTok who execute that aesthetic of casual, DIY content creation.

Content creation is my version of living actively: observing the details, posting them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my way of offering access, providing her a opportunity to experience behind-the-scenes moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: an opening. I understand not all people likes being on camera, but sometimes unplanned moments is what makes content genuine. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but companions help each other in minor capacities. My assumption was recording a short video now and then would be enjoyable for Beth. Innovation flourishes in partnership, and having my friend around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and her friend when they are socializing?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is content. She must to respect her friend's privacy.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the focus in your relationship. Create some real memories, where genuine feelings are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Both seem unsure as to where the line is. The solution is not found in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

John Reynolds
John Reynolds

Logistics expert with over a decade of experience in supply chain management and tracking technologies.